Businesses have embraced digital marketing in Nepal to reap the benefits of online marketing while also reaching a global audience. When it comes to digital marketing in Nepal, marketers prefer to take a slow and steady approach with a well-planned marketing strategy to achieve success and popularity among their target audience.
With $375 billion invested in digital marketing by 2021, we have an optimistic estimate of how many businesses are already on the online platform. So if you're looking for a quick start guide to digital marketing in Nepal, here are 8 steps.
The first step is to educate yourself as much as possible on the fundamentals of digital marketing. You can also improve your digital skills and advance your career. So, put time and money into learning and discovering your niche because digital marketing competition is fierce. Finding your niche and creating the best content is critical to standing out in the crowd. Along with that, you must target a more specific audience interested in what you have to offer.
Starting any business is not enough; you have to be the best or be different from your competitors. For competitor research, you can use tools. Using these tools, you can find related keywords to your business and rank well on them. After you've identified your competitors, look into their methods and what works for them.
After researching your competitors, you must devise a content marketing strategy. Their blog posts, social media content, podcasts, and videos can serve as inspiration. Make an effort to write better and attract a larger audience and prospects.
You must ensure a good domain name and hosting service for your website when creating it. You must make your website as interesting as your social media. The content uploaded to the website must be done with competitors in mind while also convincing your clients/customers to make a purchase or perform a call-to-action.
You'll need a good portfolio to stay strong in digital marketing in Nepal. In-depth case studies, headlines or snippets, client testimonials, and upcoming goals for that client are all part of a good portfolio. Furthermore, you must ensure that your portfolio is professional and honest.
If you want to go deeper into e-commerce, you must have payment options. If you are in a business-to-consumer situation, you must accept online payments or cash on delivery. However, if you are in a B2B situation, make sure you are paid by the hour or on a monthly basis.
Getting involved in digital marketing in Nepal and failing to use social media is like looking for food when it is right in front of you. Begin with a professional or business account, add a killer bio and a link of your website. Your profile and cover image should reflect your brand or industry niche. Using authentic content, you can increase brand awareness and engagement without running advertisements.
Contact with a potential customer is referred to as a lead. You can generate leads by creating a YouTube channel, performing A/B testing on articles, and engaging in affiliate marketing. As a digital agency, you should focus on generating leads to help your clients achieve their business objectives. However, if you intend to market yourself, you must thoroughly research the market and current trends in order to attract more customers.
Influencer Marketing in Nepal
Influencer marketing is one of the most popular and nearly mandatory concepts for remaining active on social media platforms. In fact, Influencer Marketing is a hybrid of traditional and modern marketing tools. When we talk about digital marketing in Nepal, we can't miss Influencer Marketing. The concept and use of Influencer Marketing in Nepal have grown-up exponentially.
Today, influencer marketing is a critical strategy for digital marketing in Nepal, with brands relying on influencers to promote their products or services. Because of all the amazing features and results delivered in a short period, Influencer Marketing can be considered the X-factor of Digital Marketing in Nepal.
Digital Agencies approach influencers from various platforms by endorsing or incorporating brands' products or brands. The marketers then ensure to have a clear discussion and advise influencers about the product and how to portray it to the audience.
Importance of Influencer Marketing in Nepal
Escalates Brand Awareness drastically
Influencers create quality contents which are always related to the latest trends. Their followers buy brands talked about by influencers. In fact, Reports tell us that 65% of marketers would judge the success of an influencer marketing campaign by measuring the brand awareness generated through it.
Reaching Your Target Audience gets easier
Brands use Ad campaigns to find their target audience, which is comparatively more tedious than the audience gained by Influencer Marketing. Brands and influencers' efforts can give bring a more targeted audience. In this context, not the followers' number but the match with demographic figures for your brand needs to be considered. Ultimately, using influencer marketing will be bringing more visitors to your brands who can be your devoted followers or customers in the future.
Escalated Social Media Engagement
Reports tell us that 75% of marketers using influencer marketing take Engagement as the most common metric and outcome. Engagement in Social Media is calculated with likes, comments, mentions, tags, and many more. Moreover, A ratio of total engagement with the influencer’s total number of followers is also carried out for comparison purposes. These add up chances for your brand to go viral.
Influencer Marketing for SEO ranking
A big shout-out of a product or service or both of your brand on Influencer's content increases their followers' curiosity. This results in increased organic traffic on your website or social media pages and ultimately boosting your reach and elevating your SEO rankings. Further, your follower count will increase abruptly.
Increase brand’s Credibility And Trust
Influencers will aid in strengthening your brand reputation and support your credibility. Influencers' suggestions make their followers believe in endorsed products/services. Moreover, influencers themselves don't want to destroy this trust by advocating a "Good Brand."
Who are Influencers for your business?
Social Media Sensations
Social media stars share inside stories of their life both professional and personal lives. In simple words, their fame exists because of their social media profile. As a result, they hold a significant power to influence their followers to purchase products from a particular brand. In Influencer Marketing, these sensations can create hype and bring out large numbers of sales.
At present, in Nepal, Tiktokers and Instagrammers are targeted for this purpose.
Micro-influencers can have a few hundred thousand or fewer followers. But their fan communities are extremely engaging. This makes them influence the audience and increase a brands’ awareness. In addition, micro-influencers can aid in a budget-friendly influencer marketing campaign.
Nano Influencers have a few thousand or fewer followers. Most of the nano influencers themselves are devoted fans of a particular brand or product. These influencers' shout-outs to your brand can get you better sales. Thus small businesses can use them for their influencer marketing strategy.
Social Media Activists
For a political or social cause, when somebody takes a stand and tries to gather attention positively, they are the activists. These activists aim to educate and encourage the general public to contribute to the cause from their side.
We can take: Greta Thunberg (Swedish activist for climate change), Arvind (Indian Animal Activist), (Nepali Activist)
Taking the oath to deliver authentic news to inform people, Journalists now make an active presence on social media platforms, especially Twitter and Instagram. Collaborating with them will heighten your brand reputation and reach.
Sonam, a brand for sports and winter wears, collaborated with a Guinness record-holder journalist-Ravi Lamichhane.
Almost in every country we have a regional film industry. We can identify legendary as well as rising stars from the industry. Not only that, we have athletes, sportspersons, musicians, models, and other popular public figures as celebrities. Appointing them as brand ambassadors and making them the faces of the brands is the simple process here.
Samragyee RL shah(Nepali actress) is the face of the Acne brand, Paras Khadka(Nepali Cricket team's captain) promotes, and Malvika Subba(model and activist) is the brand ambassador for NYX Cosmetics.
Bloggers and Vloggers
A ‘blogger’ is someone whose written presence impacts a large number of people, whereas ‘vloggers' convey their content in video form. In most cases, both influencers are found endorsing travel or hospitality, makeup, clothing, art, and design business.
In Nepal, Sisan Baniya, a popular YouTuber and vlogger, was approached by the TVS brand to endorse their latest bike.
Reality TV Stars
Reality shows aim to get participants from the ground level relating to the general public in competitions and earn an audience through televisions or social media platforms. Thus, brands endorsed by these stars will be acknowledged by their followers.
Some years back (and at present too), the mainstream celebrities, people in business and famous people were labeled as Influencers. But with the heights and popularity of digital marketing in Nepal, many influencers from various social media platforms are emerging.
Process of Influencer Marketing in Nepal
First, you should define SMART Goals for your business on digital platforms.
Find your targeted audience and research the demographics.
Find the relevant Influencers matching your audience’s profile.
Collaborate with these Influencers and Share content on all digital platforms.
After completion of the campaign, you should track your outreach.
What precautions to take when using Influencer Marketing in Nepal?
Brands must know about influencer relevance with the audience and how much an influencer can create value for the brand. Therefore, brands and agencies working for Digital Marketing in Nepal must ensure to use relevant influencers for their promotion. Moreover, they must be cautious in choosing them as people buy fake followers and gain blue ticks on social media.
As in whole, in comparison to other digital marketing strategies in Nepal, brands feel that Influencer marketing and Social Media Marketing are safe and reliable mediums for marketing. And to be honest, all of the above marketing strategies have played a significant role in making their representing products or brands known to people.
Skills you need if you are seeking a career in Digital Marketing in Nepal
You must have the nitty and gritty of digital marketing if you want to impact the digital market in 2022. If you mastered such skills, your desire to rise and remain more competitive in Digital Marketing in Nepal would become a reality.
Here we have 7 skills needed to make a great career in digital marketing.
Analyzing The Data For Measuring Digital Marketing Metrics
Analyzing data to understand digital marketing metrics such as traffic, page views, reach, leads generated, engagement, conversion, and ROI is a powerful marketing skill. Having these metrics will allow you to decide whether to improve or introduce something new sooner. People involved in digital marketing in Nepal industry consider this as a basic digital marketing skill.
Know The Platforms And What Sells There
As a digital marketer, you must understand what content, whether a blog, an article, a podcast, a radio show, a television show, a commercial, or a YouTube video, will work best on which platform and how people will engage with that media.
Creating Content That Screams Infotainment
Another important skill that is advancing in the context of Digital Marketing in Nepal is the ability to create amazing content. B2B and B2C marketers invest in content marketing to increase their ROI and revenue. As the saying goes, if the content is king, context is queen; thus, marketing your infotainment content will yield excellent results across all digital marketing metrics.
Using Narrative Approach To Entice The Audience
A narrative approach, aka Storytelling, when merged with marketing, reaches the epitome; you can form an emotional bond with the audience, resulting in greater trust and loyalty. For instance, if your service or product is shown to solve a social problem to a certain extent in storytelling, nothing can stop them from staying faithful.
Incorporating AI and Chatbots In Your Websites/Page
With AI (artificial intelligence) and chatbots, you can reach a larger audience, create a zero-waiting-time helpdesk on your website, deliver a personalized Experience, elevate Customer Service, improve User Engagement, and much more. Furthermore, you can design marketing campaigns that are predictable and run smoothly without your involvement.
Running Hashtag Challenges Is a Thing To Work On
Another skill required to succeed in competitive digital marketing in Nepal is using and running branded hashtag challenges. A hashtag is a word or phrase that is related to your product, brand, or niche. Even though the goal of the hashtag challenge is to go viral, if that goal is not met, you should be content with an increase in the number of your followers.
Marketing Your Branded Filters and Effects
On special occasions or running your hashtag challenges, branded filters and effects are launched on Instagram stories and TikTok. Of course, having an influencer promote these effects will be the icing on the cake. To excel well in digital marketing in Nepal have begun to adopt and launch their filters and effects.
For example, 2 pm Noodles, a popular Nepali Noodle Brand, launches its own branded filter on a special occasion marked in Nepali Calendar.
How does Digital Marketing in Nepal work?
Digital marketing in Nepal has begun to move forward at a faster pace, putting it on the right and competitive track. Brands that are already in digital marketing strive to rank at the top of organic or paid search results for keywords in their niche market. To achieve clients/brands' goals, digital marketers work on content marketing, SEM, social media marketing, email marketing, mobile marketing, social media marketing, location-based marketing, influencer marketing, search engine optimization, and other activities.
Whatever strategies you use to excel in digital marketing in Nepal, the most important thing to remember is to create excellent content. Written content/blogs are preferred by B2B marketers in Nepal, whereas B2C marketers trust visual content. In fact, Digital marketing in Nepal has begun to outnumber traditional marketing. However, for Digital Marketing in Nepal, the journey to achieve status and revenue like that of digital businesses in Europe and America seems to be long and full of hurdles. To ease and shorten the journey, digital agencies in Nepal must remain proactive and knowledgeable, and marketers in rural areas should also participate in online platforms.
Successful stories brought by Digital Marketing in Nepal
Many brands are using digital marketing in Nepal and have benefitted more than ever. More specifically, they have increased brand awareness with a lower investment than they previously had with traditional marketing. Among these brands, we'd like to talk about the success stories of three Nepali brands that have improved their marketing results by investing in digital marketing in Nepal.
Routine of Nepal Banda (RONB) success with Content Marketing
RONB is a reliable source of information for Nepalis both in Nepal and abroad. Victor Poudel, along with other admins, has been running the Routine of Nepal banda page since 2011. Working best with content marketing with elements of journalism, RONB's style of informing the public is different from traditional sources for news. The RONB team attempts to verify information through various sources, including local authorities, residents, and other news sources, to provide authentic news.
Another intriguing fact about RONB is that it allows for two-way communication with visitors, as the team discovers 3.5 million people engaging with RONB's official page each month. RONB has recently been seen promoting businesses and companies. We can say that RONB has achieved great success by improving content marketing- an important aspect of Digital Marketing in Nepal.
2 pm is one of Asian Thai Foods' products. People love 2 pm because it comes in a variety of delectable flavors. To reap the benefits of digital marketing in Nepal, 2 pm has made significant investments in social media marketing, particularly on Facebook and Instagram. Many TikTok influencers and Nepali celebrities have also been working with 2 pm and promoting the product.
For increased engagement in Social media, 2 pm organizes numerous contests, giveaways, live videos, UGC with Filters and Music, and Q&A sessions. Furthermore, 2 pm emphasizes making the most of Social Media Marketing in Nepal while also investing in other digital marketing strategies to promote itself globally.
Neoteric Nepal is well-known for being a Authorized dealer of Dell Server and Laptops in Nepal.
Furthermore, the company is the preferred name for large blue-chip infrastructure projects as well as government and telecom projects in Nepal. Neoteric provides enterprise solutions and optical network solutions to Nepal's government and SMEs.
Neoteric has improved its online presence and reputation while increasing organic traffic, conversions, and sales by utilizing SEO: A vital Digital Marketing strategy. Moreover, Neoteric's Impression has doubled, Domain authority has increased, and CTR has approached 10% since entering the digital platform and working on SEO.
The success and growth of Neoteric's revenue through digital marketing has undoubtedly convinced Nepali brands that SEO should be equally prioritized for excelling in Digital Marketing in Nepal.
Challenges in Digital Marketing in Nepal
Nepal is currently undergoing digitalization in many aspects, and every other day a new digital marketing agency emerges and then dies within some years. It is all because of the fierce competition found in digital marketing in Nepal. Therefore, it is not easy to have a smooth run of business using digital marketing in Nepal. Furthermore, this industry suffers from a lack of proper direction and guidance.
No Strong Laws Regarding e-commerce In Nepal
Prior to 2021, there were no clear legal provisions governing e-commerce in Nepal. The Ministry of Industry, Commerce, and Supplies drafted an e-commerce bill to create, regulate, and facilitate online trade while addressing the majority of the problems customers were experiencing in the sector at the time. The introduction of Dollar cards has somehow eased international payments. However, it is still not enough for digital marketing agencies in Nepal. There are, however, gaps and loopholes. Furthermore, there is no standardized procedure or set of criteria for applying for and receiving professional licenses as a Digital Marketing Agency in Nepal.
Uninformed Clients Seeking Digital Marketing
In Nepal, digital marketing is less concerned with developing a marketing strategy. However, while these agencies invest in creativity, they fall short in defining the ROI of the effort. In addition, the client's understanding of digital marketing in Nepal is poor, and digital marketers are frequently required to educate them.
Unrealistic Clients Expectations
Clients do not have a thorough understanding of digital marketing in Nepal. Some people, for example, have only a smattering of knowledge and thus make unrealistic demands. Clients sometimes take the agency for granted and ask for unrealistic requests. As a result, satisfying the client has become increasingly difficult in Nepal.
Dependency on Influencer Marketing
There are numerous marketing options available. However, the ROI and revenues vary depending on the platform. On the other hand, Nepalese brands believe that hiring a celebrity or influencer as a brand ambassador will only produce results. Therefore, instead of focusing on other digital strategies, brands intend to work with influencers to achieve immediate results.
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