How to Define Your Target Audience

2021-07-05

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Ads, content, websites, and social media will never help if brands do not properly identify their target audience. A target audience is a group of people who have been identified as potential customers for a company. Target audiences share similar demographic traits- Age, Gender, Location, Education, Marital Status, Socioeconomic status-, behavioral traits- purchase behavior, occasion-based purchases, benefits sought, customer loyalty, and motivations-, and psychological traits like buyer's habits, hobbies, spending habits and values. With a target audience defined, brands can get a more concentrated focus on their marketing efforts.
 
So, how to define your target audience in Nepal, where digital marketing is becoming a favorite of every marketer, entrepreneur, and buyer? With this blog, we will make you familiar with tips to identify the target audience and tools to use.
 

Why is identifying and defining your target audience important?

Identifying your target audience allows you to create the right content for the right people- When you know what can help, attract and engage your audience, you put your content production team into a specific pattern. However, trends can also direct content delivery.
Thus, when your content stays relevant and helpful, it ultimately helps to increase conversions and product monetization.
 

Types Of The Target Audience 

With the primary target audience, brands receive most of the attention, and these people become the most valuable customer group. On the other hand, secondary target audiences are other groups of people who share common characteristics and may be interested in your products or services but are less likely to become your most valuable customers.
 
As a result, having an audience persona comes into play. Your audience persona, a fictional representation of someone in your target audience, can assist you in identifying their pain points, challenges, needs, and desires, as well as understanding what they care about/are interested in, and where they spend their time. To create your audience personas, three sections must be covered: Demographics, Goals and challenges, and Online activities and preferences.

Tips for identifying Target Audience

To begin identifying your target audience, you should consider the following three tips:

Examine your current social media audience by looking at the people who follow and interact with your brand. You must consider getting data of your audience's age, location, and interests when doing so.
Understand your audience's perception of your brand, including product knowledge and interactions with customer service.
Track trends by conducting regular searches for phrases frequently used by your target audience. You must use relevant hashtags for this, as people often organize conversations or put their content around them.
 
 

Research tools to identify your target audience 

There are also free research tools available to help you identify your target audience. Here we discuss major three tools: Google Analytics, 
Facebook Audience Insights, LinkedIn Audience Insight, and Twitter Business Analytics.

Google Analytics 

Google Analytics helps brands in displaying what their customers are doing on the internet. With a Google Analytics Business Account, you can compare traffic to your social media accounts, identify which social media accounts generate the most results and conversions, and identify which pages your audience is visiting before landing on your page. You can use Google Analytics to learn how customers interact with your company and to calculate conversion rates.
 

Facebook Audience Insights

Facebook Audience Insights will be the most powerful tool for identifying your target audience because Facebook is likely to be your single most crucial point of contact for online customers.
You can use Facebook Audience Insights to learn more about your customers' age, gender, lifestyle, education, relationship status, job role, household size, gender, location, page likes, and previous purchase activity. You can learn about page views, link clicks, purchases, and more with Audience Insights.
 

LinkedIn Audience Insights 

LinkedIn is the most popular platform for business-to-business marketing. Linkedin shows you the people with their niche industry, their job titles, and shared connections. Not only that, but with LinkedIn, you can search for people by industry, job title, or skill and receive a list of people with whom you may have connections. 
 
LinkedIn Audience Insights is critical for tracking your company's target audience and relationships, as well as knowing your audience's/interacts' prior behavior and geographic information. Additionally, LinkedIn Audience Insights assists you in narrowing down your target audience by allowing you to customize them with precise targeting tools. These tools are designed specifically for advertising and are ideal for informing people about open positions at your company or any B2B products you may offer.
 

Twitter Business Analytics 

Twitter Business Analytics allows you to learn about your followers' interests, devices they use, online posting behavior, and keywords they use. This tool can assist you in narrowing down your audience by providing you with trends to follow and keywords to monitor.
 

Digital Marketing in Nepal and Targeting Audience

Digital marketing allows marketers to target customers who are most likely to purchase a product. Digital marketing in Nepal is thriving and gaining popularity among marketers and customers. With increasing budget constraints during the current Covid pandemic, advertisers in Nepal are looking to improve their audience targeting strategies. 
 
For the proper audience targeting, marketers are working on developing content that grabs attention instantly. From social media posts to the digital marketing campaign, the right audience must be targeted to get the most out of each. To ensure accurate audience targeting, digital advertisers have started using the following strategies: target in-market, remarketing, similar audience, demographic, location, and affinity.

Conclusion

The demographic, behavioral, and psychological characteristics of the target audiences are similar. As a result, defining your target audience is critical for attracting and engaging your audience, increasing conversions, and product monetization. You can identify your target audience by using the tips mentioned above and research tools. For a strategic audience targeting and making your digital marketing journey successful, contact Marching Ants.
 
 
 

 

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