Influencer Marketing in Nepal - The X-factor of Digital Marketing

2021-08-26

Our vision

Almost everyone knows Charlie Demilio (A Tik Tok star with 123M followers), James Charles (Makeup Guru), Shawn Mendes (Youtuber and Singer), Hyram (Skincare Specialist). Why? All because of them being Influencers. And many brands want to collaborate with them and make better sales. This is the power of Influencer Marketing.
 
Influencer marketing is becoming a must-have digital marketing strategy for staying ahead in the competition. Influencer marketing is worth $13.8 billion in 2021, which is $4.1 billion more than 2020. According to a survey, 67 percent of organizations track their ROI from influencer marketing initiatives, whereas the majority track conversions and revenues. As a result, influencer marketing has emerged as a critical component of brands' digital marketing strategies.
 
You can determine how loyal an influencer is to your brand by looking at website visits and sales. Furthermore, the Influencer Marketing method provides a slew of advantages in a short period of time. As a result, Influencer Marketing in Nepal might be considered the X-factor of Digital Marketing.
 
For More: Digital Marketing in Nepal

Importance of Influencer Marketing in Nepal

Influencer Marketing escalates Brand Awareness drastically.
Massive following on social media and the web makes influencers have a social appeal. For instance, influencers create quality content which is always related to the latest trends. When these influencers say YES to your brand, you can achieve great brand awareness. Sources tell us that 65% of marketers would judge the success of an influencer marketing campaign by measuring the brand awareness generated through it.
 
Reaching Your Target Audience gets easier.
Brands use Ad campaigns to find their target audience, which is comparatively more tedious than reaching the Influencers' audience. Yours and influencers' efforts can give you a more targeted audience. In this context, not the followers' number but the match with demographic figures for your brand needs to be considered. Ultimately, using influencer marketing will be bringing more visitors to your brands who can be your devoted followers or customers in the future.
 
Escalated Social Media Engagement
Reports tell us that 75% of influencer marketing marketers take Engagement as the most common metric and outcome. Engagement in Social Media is calculated with likes, comments, mentions, tags, and many more. Moreover, A ratio of total engagement with the influencer’s total number of followers is also carried out for comparison purposes. These add up chances for your brand to go viral. 
 
Influencer Marketing for SEO ranking
A big shout-out of a product or service or both of your brands on Influencer content increases their followers’ curiosity. This results in increased organic traffic on your website or social media pages. This will boost your reach and elevate your SEO rankings. Further, your follower count will increase abruptly.
 
Increase brand’s Credibility And Trust
To keep their fans engaged and in-tact, influencers choose brands wisely. Moreover, these influencers will aid in strengthening your brand reputation and support your credibility. Influencers’ suggestions make their followers believe in them. This shows us the strong trust of the audience. Moreover, influencers themselves don’t want to destroy this trust by endorsing a “Good Brand.”For instance, Influencer Marketing will increase your brand’s trust and credibility.
 

Process of Influencer Marketing in Nepal

  • First, you should define SMART Goals for your business on digital platforms.
  • Find your targeted audience and research the demographics.
  • Find the relevant Influencers matching your audience’s profile.
  • Collaborate with these Influencers and Share content on all digital platforms.
  • After completion of the campaign, you should track your outreach

Types of Influencers in Nepal

Social Media Sensations

Social media stars share inside stories of their life both professional and personal lives. In simple words, their fame is solely because of their social media profile. They hold a significant power to influence their followers to purchase products from a particular brand. In Influencer Marketing, these sensations can create hype and bring out large numbers of sales.

At present, in Nepal, Tiktokers and Instagrammers are targeted for this purpose.
 
Micro-Influencers
 
Micro-influencers can have a few hundred thousand or fewer followers. But their fan communities are incredibly engaging. This makes them influence the audience and increase a brands’ awareness. Micro-influencers can aid in a budget-friendly influencer marketing campaign.
 
Nano-Influencers
 
Nano Influencers have a few thousand or fewer followers. Most of the nano influencers themselves are devoted fans of a particular brand or product. These influencers’ shout-outs to your brand can get you better sales. Thus small businesses can use them for their influencer marketing strategy.
 
Social Media Activists 
 
For a political or social cause, when somebody takes a stand and tries to gather attention positively, they are the activists. These activists aim to educate and encourage the general public to contribute to the cause from their side. We can take: Greta Thunberg (Swedish activist for climate change), Arvind (Indian Animal Activist).
 
Journalists
 
Taking the oath to deliver authentic news to inform people, Journalists now make an active presence on social media platforms, especially Twitter and Instagram. Collaborating with them will heighten your brand reputation and reach.
 
Mainstream Celebrities
 
Almost in every country, we have a regional film industry. We can identify legendary as well as rising stars from the industry. Not only that, we have athletes, sportspersons, musicians, models, and other popular public figures as celebrities. Appointing them as brand ambassadors and making them the faces of the brands is the simple process here.
Samragyee RL shah(Nepali actress) is the face for the Acne brand, Paras Khadka(Nepali Cricket team’s captain) promotes, Malvika Subba(model and activist) is the brand ambassador for NYX Cosmetics.
 
Bloggers and Vloggers
 
A ‘blogger’ is someone whose written presence impacts a large number of people, whereas ‘vloggers' convey their content in video form. In most cases, both influencers are found endorsing travel or hospitality, makeup, clothing, art, and design business.
In Nepal, Sisan Baniya, a popular YouTuber and vlogger, was approached by the TVS brand to endorse their latest bike.
 
Reality TV Stars
 
Reality shows aim to get participants from the ground level relating to the general public in competitions and earn an audience through televisions or social media platforms. Thus, brands endorsed by these stars will be acknowledged by their followers.
 
Many contestants of Nepal Idol, Voice of Nepal, Dancing with Star Nepal, and many reality television series have attracted many followers on social media platforms. Fashion, Beauty, Automobile brands approach them for their Influencer Marketing. Teriya Magar, who gained fame in Nepal after she won DID Lil Master, is approached by many brands.
 

The Scenario of Influencer Marketing in Nepal

Brands in Nepal approach the mainstream celebrities, Tiktokers, and Youtubers. These influencers are found promoting the brands using major 4 strategies

Collab Live Streaming

Influencers go live with their audience and a representative of the brand. They would discuss philosophies and the main concern of the product. They reply to their audience to feel connected.
 
AR/Filter Promotion
 
During the festive season, influencers feed their stories using the filters of a given brand. They would ask their followers to do so and tag in the stories. Tracking filter users, mentions, and tags, brands can know the engagements happening. A popular noodle brand,2 PM, used this idea. Sara Shirpaili, an emerging model and actress, wished Happy Holi to her followers using the 2 PM Holi filter. 
 
Posts and Tagging
 
Influencers feature the products by wearing them or eating them, or just by giving Thank You quotes to the brand. They are paid per post or as per engagement rates- depending on the contracts made. 
 
Video Challenges
 
Creating a fun video, introducing a challenge, and asking followers to duet or recreate the challenge is the new approach in influencer marketing in Nepal. The video challenges are popular in TikTok and Instagram.
 

Things to consider While Operating Influencer Marketing in Nepal

  • Brands must know about the influencer's authenticity, relationship with the audience, and the influencer reach.
  • Digital Agencies and Brands must ensure the use of relevant influencers for their promotion. Moreover, they must be very cautious in choosing them as people currently buy fake followers and gain blue tick on social media. 
  • Identify Local Influencers for the promotion of local products for greater success 
  • If you want cost-effectiveness, brand exclusivity and build long-term relationships, opt for new and fresher influencers if your budget is low.
  • Don’t dump them once the campaign is over; always keep in touch.

 Conclusion

The dominance of Influencers on social media makes it obvious to approach them for brand and product promotion. Followers of such influencers make heavy purchases on such brands making brands earn more sales and add value to the brand’s name. Influencers are charged as per post or campaign. Using the above-mentioned tips, you can identify the best-suited influencer for your brand and set your journey.
 
If you are in search of a digital agency that provides you the best influencers' marketing services and management processes effectively, Marching Ants is your ultimate destination. We have been the number one choice of brands as we supply them with the best influencers and other digital marketing services -Search Engine Optimization, Search Engine Marketing, Web Development, App & Software Development, and many others.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

 
 
 

 

 

 
 
 
 
 

Recent posts

Basics of Conversational Marketing
What is Experiential Marketing and its Relation With Digital Marketing?
Influencer Marketing in Nepal - The X-factor of Digital Marketing