Influencers go live with their audience and a representative of the brand. They would discuss philosophies and the main concern of the product. They reply to their audience to feel connected.
During the festive season, influencers feed their stories using the filters of a given brand. They would ask their followers to do so and tag in the stories. Tracking filter users, mentions, and tags, brands can know the engagements happening. A popular noodle brand,2 PM, used this idea. Sara Shirpaili, an emerging model and actress, wished Happy Holi to her followers using the 2 PM Holi filter.
Posts and Tagging
Influencers feature the products by wearing them or eating them, or just by giving Thank You quotes to the brand. They are paid per post or as per engagement rates- depending on the contracts made.
Creating a fun video, introducing a challenge, and asking followers to duet or recreate the challenge is the new approach in influencer marketing in Nepal. The video challenges are popular in TikTok and Instagram.
Things to consider While Operating Influencer Marketing in Nepal
Brands must know about the influencer's authenticity, relationship with the audience, and the influencer reach.
Digital Agencies and Brands must ensure the use of relevant influencers for their promotion. Moreover, they must be very cautious in choosing them as people currently buy fake followers and gain blue tick on social media.
Identify Local Influencers for the promotion of local products for greater success
If you want cost-effectiveness, brand exclusivity and build long-term relationships, opt for new and fresher influencers if your budget is low.
Don’t dump them once the campaign is over; always keep in touch.
The dominance of Influencers on social media makes it obvious to approach them for brand and product promotion. Followers of such influencers make heavy purchases on such brands making brands earn more sales and add value to the brand’s name. Influencers are charged as per post or campaign. Using the above-mentioned tips, you can identify the best-suited influencer for your brand and set your journey.
If you are in search of a digital agency that provides you the best influencers' marketing services and management processes effectively, Marching Ants is your ultimate destination. We have been the number one choice of brands as we supply them with the best influencers and other digital marketing services -Search Engine Optimization, Search Engine Marketing, Web Development, App & Software Development, and many others.