Well, we have a strong assumption that you, whether on social media or other platforms, must be following your favorite brand after finding their posts/content organically stunning or via their attractive ads. Do you know the mechanism behind Organic and Paid marketing? If No, then we will cover an explanation where we highlight contrasting differences between organic marketing and paid marketing.
Inorganic marketing, your business/brand grows and prospers with self-made, unique, and enticing content in form of blog posts, case studies, guest posts, unpaid tweets, posts, videos, podcasts, and others. Organic marketing uses SEO, social media, User Generated Content, and a variety of other channels to increase brand awareness.
The perfect example for Organic marketing in Nepal can be of Routine of Nepal Banda(RONB)’s Success. The RONB has millions of followers on its social handles, all because of their timely news broadcasting and promoting the hidden talents, events, and places via appealing organic content. In fact, RONB utilizes UGC(User-Generated Content) for its growth; Smart and engaging idea, isn’t it?
In simple words, paid advertising is advertising relevant content about a brand by paying some money to browsers or ad placements spaces. In paid advertising/online advertising, ads are placed in certain channels after bidding in real-time auctions and earn a slot for their ads.
With Paid advertising, brands can reach their audience. If the audience finds your paid content appealing and the product functional, then brands can earn good traffic and conversion as well. Paid advertising includes Facebook Ads, Instagram Ads, Pinterest Ads, Google AdWords, Affiliate Marketing, and Influencer Marketing.
Organic and paid advertising do share some similarities. The first being, their existence on digital platforms. In both methods, content creation plays a key role where energy and effort from various professionals are invested. In both methods, connecting to the audience, enhancing brand awareness, and building a brand are the fundamental objectives.
The major goal of organic marketing is to increase brand awareness and build a fanbase. However, paid marketing has a goal to generate traffic, video views, leads, conversion, revenue, and sales for your business. To add more, organic marketing aims to deliver quality content to the desired audience without investing, while paid advertising relies on investing some funds to run your ads.
With paid option, you can access the instant status on traffic, leads, orders, and revenues, while the organic search takes several months to deliver results. Organic marketing takes time to show results because ranking or appearing in search results can take three to six months. Speaking of facts, traffic of organic search is more cost-effective in the long run. However, with the correct campaign adjusting and landing page optimization, a sponsored search may also be incredibly cost-effective.
Organic and paid marketing share similarities while having drastic differences. Now, which one to choose depends on your situation and desire. If you are an established brand working to strengthen your brand presence, you can go for full-blown organic marketing. But if you are a prominent name but still want your sales to go higher, then you can opt for paid advertising. Likewise, if you are an emerging business seeking to gain attention, then paid marketing and advertising are best for you. At the same time, you can have some of your efforts invested in organic content too. So, understand your situation and desire and ask an SEO specialist or Ads manager to help you out accordingly.
To get both SEO and Paid advertising facilities in Nepal, you can contact Marching Ants- The best digital marketing agency in Nepal.
We ensure to use the best strategies and practices to help your brand grow and enjoy the benefits of digital marketing in Nepal. As a leading SEO agency in Nepal, we provide trailblazing SEO services and consultation for your company.