Activities devoted to banks' visibility, brand awareness, and greater traffic on the website come under SEO for banks. SEO for banks, finance companies and financial advisors requires a rigorous, disciplined and careful approach. Quality, trust, transparency, and loyalty are the factors that come under the area of intersection of banks and SEO. So, it appears that SEO and banks do go well and if you decide to ignore SEO, then be sure of getting outranked by your competitors soon.
With SEO, you will get improved visibility as your bank's website will appear in the top search results.
Increased traffic is another advantage of SEO. This kind of organic traffic is more cost-effective.
The traffic earned from SEO brings leads and then turns those leads into actual customers.
With the well-planned SEO strategies, your bank can be found whenever any searches on targeted keywords are done from any corner of the world. Utilizing Local SEO strategies, your bank gets featured in local searches and those who look for "banks near me" can find you instantly.
Banks are closed after office hours, but with SEO, your website continues working. By choosing SEO banking services, your practice and your website get 24/7 promotion.
After an SEO audit, the SEO department starts keyword research so that they can know where and what your potential customers are searching for. Finding and targetting right keywords can help you earn a new customer. SEO specialists are aware that they should only add keywords where they make sense and match the search intent intending to help your visitors find the information they need.
Both the web content and blog are crucial to improve SEO for banks. Hence content must be unique and fulfill the search intent of the visitors. At Marching Ants, a leading digital marketing agency in Nepal, we create content that adds value to visitors' time and knowledge of a particular area. Our content writers are capable of hooking the visitors and driving them into your sales funnels. To add more, the content writing team at Marching Ants is dedicated to using a healthy number of keywords while maintaining content understandability for visitors.
"Banks near me" is one major search when it comes to local SEO for banks. In local SEO efforts, the SEO team maximizes the visibility of your locations in the map results, allowing your customers always to find a branch nearby. SEO experts focus on Name, Address, Phone Number (NAP) consistency, Google My Business (GMB) listing, localized landing pages, Directory Listings, and other local SEO strategies.
Backlinks are necessary for banking SEO as they support and act as a "vote of confidence" to your bank. Backlinks, along with local link building, can help you improve your organic positions for local searches and reach wider local audience. SEO experts ensure to get backlinks from sites bearing high-quality DA and have/accept resources devoted to financial literacy. Further, the SEO team creates quality content to earn the valued backlink and eventually improve your ranking on Google.
Banking & Financial industry is one of the most dynamic industries where changes and updates occur every now and then. To improve your bank's Google ranking, we invest in guest posting. With our guest blogging, we share our expertise on other companies' websites and establish ourselves as an authority figures. This will further aid in building relationships with niche-leading personalities and your brand to an entirely new audience.
There are various obstacles to overcome when it comes to improving the bank's Google ranking. Let’s look into 4 major challenges that occur while practicing SEO for banks in Nepal, along with their possible solution.
Everyone knows about Wikipedia and its model of interlinking. Presenting content in this model is an incredibly effective way to boost rankings and visibility. This is certainly a challenge for many organizations, including banks. In fact, while practicing the upper mentioned model, a webpage of the bank dedicated to a particular department (for example, opening an online bank account ) may receive higher link equity, but in another department (for example, ATM cards), they may not receive similar link equity. This will eventually contribute to less inconsistent interlinking, which is not good for your SEO performance.
Keyword salience refers to keywords that are relevant, noticeable, and important. For a query on "account," words like saving account, current account, Fixed Deposit account, DEMAT account are related. So when a person searches for an account, a question, "Are they looking for a saving, current, Fixed Deposit, or DEMAT account?" arises. To this question, keyword salience gives the perfect answer. Thus, proper explanation and documentation of product type, use, and services and filling the gaps within the bank's departments are necessary to have clarity.
Banks must maintain compliance with a variety of regulations set by the government. Talking about digital governance, it outlines the people, principles, permissions, policies, and protocols needed to successfully manage organizations, including banks, their digital assets, content, and campaigns. In Nepal, there are no strong laws on "Digital governance." At the moment, changing laws is not in our hands, but SEO Agencies in Nepal should make sure to identify and check the legal availability of using SEO practices along with tools of learning, training, support, and monitoring.
In the case of banking websites, 404 errors are especially common when resources, apps, downloads, or educational content are moved or updated. This scenario occurs when a bank's merger, acquisition, restructuring, or rebranding occurs. In fact, poor internal linking can bring “404 page not found” errors and affect SEO. Unfortunately, solving this issue in banks can be difficult as various departments aren’t eager to share their link equity. Nevertheless, SEO agencies must solve the 404 error ASAP to avoid losing traffic, revenue, and reputation. For the solution, the SEO team should take help from the website development team.
For More: Enterprise SEO in Nepal