Missing out on finding the proper use of SEO in Nepal is something Nepali brands wouldn't want to do at this time. SEO has become one of the prominent aspects of digital marketing in Nepal. Brands are well aware that a strong SEO helps product/service/brand get featured on top of Google and get that much-anticipated customer visit and brand awareness.
To help you picture the overall view of SEO in Nepal, we have come up with this blog. Let's get started!!
Table of Content
SEO in Nepal- The Ultimate Guide
What is SEO?
Present status of SEO in Nepal
Other Digital Strategies vs SEO in Nepal
Factors for the increased popularity of SEO in Nepal
Job opportunities with SEO
Digital Marketing Taking over
Certifications are available
Search for a complete digital marketer
Consistent long-term investment
Technical SEO Techniques
8 Steps involved while doing SEO in Nepal
Most used SEO Tools
Google Search Console
KPIs in SEO
Seo for Various Industries in Nepal
SEO For Bank
SEO For E-commerce
SEO For Enterprise
SEO For the Travel industry
SEO For SAAS
Dos’ and Donts’ of SEO in Nepal
7 Magical Tips To Excel Ranking with SEO
How is Nepal keeping up with 2022 SEO trends?
The Future of SEO in Nepal
Top 10 questions asked by General Public when pursuing SEO in Nepal
Invest in SEO; Start with Marching Ants
All in all, the SEO industry is rapidly growing in Nepal too. With the rise in internet users in Nepal, the demand for digital marketing and getting featured on Google's first page is increasing. Companies are getting more interested in SEO benefits and getting their marketing heads to understand the SEO mechanism.
SEO in Nepal has a long run with the progress it has made in recent 5 years. Thus, big and small Nepali brands are hiring an SEO specialist or SEO Agency in Nepal for the best SEO services. In fact, the SEO service in Nepal is conscientious, and thus, foreign companies are opting to outsource their SEO endeavors from Nepal. If the SEO progress continues at this pace, then "SEO in Nepal" can be the ultimate attraction among companies in the future.
In internal research made by Marching Ants' SEO team, it was found that SEO-related keywords ranked well when compared to other relevant keywords in Digital marketing. Most specifically, the best performing searches were on:
The demand for SEO is escalating with the growing number of websites. The Lockdown and pandemic restrictions caused businesses to shift online. In the initial days, they worked on social media and Google. To make the best appearance on Google, the need for website optimization was felt. This thus needed SEO experts and their expertise. Since then, the demand for SEO professionals has been increasing day by day. Moreover, with certifications and training, you can apply or get hired for various SEO-related careers. SEO manager, SEO Specialist, SEO Executive, SEO Consultant, SEO Director and many others are the careers in SEO.
Today, every business knows how and which medium to connect or attract potential users. Somehow traditional marketing is at the end of the marketing strategy. Thus, taking advantage of Google and bringing the best to the table is their main focus. Thus, SEO is gaining popularity and even the trust of brands.
Another thing that makes SEO a catch is the availability of online courses, free certification, and worldwide acceptance. You can check on digital marketing leader companies like Hubspot, Google, and SemRush, look for their courses and enroll yourself in their digital marketing course. Getting certified will help you in your SEO and digital marketing career. You can also earn an SEO degree in the paid version but let's be honest, when free SEO courses are available in high quality, why would we, the Money-savvy people, give our money?!
As Digital marketing gets popular, the need for a digital marketer who has expertise in all aspects is sought by companies. While a digital marketer who has an exceptionally good grab on all aspects is something rare to find. However, the salary package for a complete digital marketer is quite lucrative. So, if you are in Nepal, you can earn well being an SEO expert, but if you are capable of overall digital marketing strategies, your chances of getting the bigger project with attractive pay increases.
At Marching Ants, when we have to talk about " SEO vs SEM", we just give the line, i.e. " SEM is like staying on rent, you stay as long as you pay, but SEO is like building a house, a lengthy process but giving the long-lasting support." So, SEO is a long-term investment. It does need immense effort and optimization, but the end results are worth it. Brands must understand that to excel well and rank on Google, it takes a long time, more than a week, more than a month.
On-Page SEO is optimizing numerous front-end and back-end components of your website to rank in search engines and escort new traffic. On-page SEO components comprise HTML, content, and site architecture elements.
The vital purpose of the title tag is to help the search engines handle what a particular page is about because the readers need to know what they can anticipate acquiring on your page when they click it. The title tag should contain below 70 characters covering the keywords and business name.
Meta Description is a component that provides a brief synopsis of a web page. A page's meta description tag is shown as a part of the search snippet in SERP that gives the user concept of the content that prevails within the page. Meta description affects a page's click-through rate(CTR) in Google SERPs, impacting a page's rank capacity.
Subheadings assist in making an exact text structure that is clear to read for users and search engines. In general, headings and subheadings capture attention, deliver a managed flow, and highlight the significance of each section. Moreover, Search engine crawlers will precisely search for headings and decide which part is pure content and which is a title or a subtitle.
Internal links are hyperlinks that file to pages on the exact domain. These are additional external links, which link out to pages on other parts. Internal linking is essential to on-page SEO because it assists Google in understanding the relationship between pages on your site.
An alt tag, also comprehended as "alt attribute" and "alt description," is an HTML attribute used to image tags to provide a text option for search engines. Alt text delivers more suitable image context/descriptions to search engine crawlers, enabling them to index an image correctly.
Social mention is vital to signal to search engines that people are articulating regarding you. Expand brand mentions by contending with social media audiences and perform to deliver valuable solutions whenever feasible to build authority and trust.
Guest posting provides a post to another person's blog to assemble relationships, exposure, authority, and backlinks. If you're utilizing content marketing, a guest blogging technique can be a crucial tactic to boost your traffic.
Link building is acquiring other websites to link back to your website. Good links resemble votes; they are recommendations of the content's value, and Google sees a healthy link profile as a good sign.
Every business must engage in any internet marketing to get a high ranking in the search results of the search engine. One of the foremost techniques of SEO is social bookmarking. It is the most suitable procedure to yield massive traffic to your site and helps assemble backlinks.
People consume more time scrolling social networking than they did years ago. A good off-page SEO strategy is to engage your social network to raise the reach of your content. When content gets clicks from multiple IP addresses, it appears more authoritative by sending a signal to Google that numerous global visitors are accessing the content.
A domain is the URL people type to reach your site. Your website domain affects whether people can find you via search and delivers a constant path to recognize your site. Moreover, set your preferred environment, and ensure all variants, meaning www, non-www, HTTP, and index.html, are eternally redirected to that version.
Speed isn't just essential for user experience and conversion; it's also a ranking aspect. And you don't have a second to waste, so enhancing your site load time should be the priority.
Secure socket layer forms a layer of security between the web server and a browser, thereby making your site safe. When a user sends information to your website, like payment or other information, that information is less feasible to hack because you have SSL to save them.
SEO Content Writing refers to a process that involves writing a piece of informative content with the integration of relevant keywords to increase the site's visibility and SERP rankings. Content marketing in SEO mostly includes writing blogs, articles, case studies and many more. However, content format, styles, and approach can be different. For example, SEO agencies in Nepal try to check on the trends and come up with the best content.
The strategy for content writing includes:
A website's performance in terms of SEO, speed, competition, traffic, and user experience are tested and analyzed during website analysis. This is the initial stage in figuring out the website's strengths and weaknesses.
Here the root cause and other minor causes for the website's low functioning are checked.
Here are the major keywords the company desires to rank on, and the keywords that the SEO team suggests are accumulated. Here both shortails and long-tail keywords are included so that you get featured on top of whatever searches are made about the niche industry. Discussions are done for the final list of keywords for a given time.
Website optimization includes utilizing tools, cutting-edge techniques, and tests to improve your website, attract more visitors, boost conversion rates, and increase sales. You can increase brand awareness, produce ROI, and cultivate trust with your target market. This step discusses website optimization strategies emphasizing user experience, conversions, and SEO.
Content development is all about creating, distributing, and auditing content to achieve a business goal, build your brand, broaden your audience, and build loyalty. Here, the content calendar, content cluster, and content distribution are included.
It includes reaching out to another website to gain links. It is simply working on backlinking. News portals and online article posting sites are used for this.
All the SEO efforts are devoted to bringing traffic to a website. Through an increase in traffic, other KPIs are expected to increase.
It includes reporting about all the SEO activities, achievements, Google Analytics report, and future plans for the upcoming month. The standard format of report preparation is done and then sent to the client.
To improve and check the status of a website, you need SEO tools. These tools are powerful and provide factual data. SEO specialists use SEO tools to monitor the daily progress of the keywords and website. Most used SEO Tools are listed below:
Google Analytics is a website traffic analysis program that presents real-time statistics and analysis of user interaction with the website. Google Analytics can then generate customizable reports to track and visualize data such as:
Further, with Google Analytics, you can find out which online campaigns bring the most traffic and conversions, which content keeps your audience engaged for a long time, and where your best visitors are located. Moreover, you can learn what people are searching for on your site and visualize what people click on the most.
Google Search Console(GSC) is a stack of tools hosted by Google that helps monitor, manage and enhance your websites. Using the Google search console can make optimizing your website a lot easier. Google Search Console is essential for online businesses that are determined to amplify success.
With Console, you can see
Additionally, you can monitor and fix server failures, site load difficulties, and security issues like hacking with Google Console. In some ways, with Console,it is possible to see how Google crawls, indexes, and serves websites.
SEMrush is a popular SEO tool diversified in keyword research, competitor analysis and Google Ad campaign optimization for improving online visibility and discovering marketing insights.
Additionally, you may gather benchmark data, identify your organic search rivals, examine one-click competitor overviews, track organic search performance, and access detailed, in-depth, and accurate keyword information, among many other options.
Ahrefs is one SEO tool that helps your business run and optimizes your SEO campaign. You can run keyword research, link building, competitor analysis, rank tracking and site audits. You can get stats, number of backlinks, referring pages, number of keywords, traffic and cost for the target URL.etc. Further, you can get information for :
LinkAssitant incorporates an easy system that allows you to communicate with your link members and handle the status of your backlinks.
Here are the features that make link assistant best:
Domain Authority (DA) is a factor that forecasts how well a website will do on search engine result pages (SERPs). To be exact, DA is your SEO success score.
Your website's Google keyword ranking determines where it appears in the search results when a user types in the relevant phrase or word. To go high on the search engine rankings, you must monitor desired keywords and work on them.
The total number of pages viewed is measured by pageviews. The more pages a visitor views, the more engaged they'll be.
Your organic search traffic, also known as organic sessions, is the quantity of site visits (or sessions) that originate from a search engine.
This represents the amount of time that your website's organic traffic spends there. The typical session length is between 2 and 3 minutes; any longer is typically regarded as a good average session length.
It denotes the ratio of users who click on your search engine link to the number of total users who viewed your link.
Conversion rate is all about your total number of conversions.
It means the percentage of website visitors that leave after reading just one page.
It is the time between entering a URL and the complete page becoming accessible to the user. An ideal website load time is somewhere 2 to max 5 seconds, but the faster, the better. Longer than 5 seconds increase the bounce rate.
Banks are the financial entities driven to provide banking solutions to the customer ranging from savings to loans. Currently, online and digital banking is taking over, and thus, Banks are rushing to work on SEO to own better visibility, brand awareness, traffic, and conversion. Thus, SEO for banks and finance companies is gaining popularity.
FinTech industry involves digital wallets like eSewa. The number of finTech companies is growing in Nepal, and thus, a competition exists to rank 1 on Google. And for this, a dedicated SEO- FinTech SEO is necessary. FinTech SEO incorporates information and content on monetary and financial aspects.
The eCommerce SEO service is the most in-demand with B2C businesses. To make a customer buy from you, you should always stay on top and for that, the assistance of E-commerce SEO is needed. You have to optimize all the pages so your particular product ranks, performs, and eventually brings sales.
Enterprise SEO improves SEO activities for a large enterprise company. Compared to a normal website, enterprise SEO is quite big as optimization is necessary for hundreds of thousands or even millions of pages. This entails a perfect SEO plan for clients and brands.
Travel SEO is devoted to uplifting the organic traffic and leads of a Travel agency. With strategically crafted travel SEO, a travel agency can attract new customers resulting in more bookings and sales. In fact, SEO for travel industry is getting popular in Nepal.
SEO For SaaS
In the Techno world, SaaS has become stupendously popular as companies now focus on selling their app and web applications to stay connected with clients. Thus, to outrank the competitors and compete within the pages of a website, you need SEO for SaaS.
Do's of SEO
Don'ts of SEO
Ask your website designing team to have a well-defined design in such a way that website traffic flows from one web page to another web page.
"Content is the King'' is not a cliche but the ultimate truth of digital marketing. A great content not only adds value to your consumers' time but also helps in SEO ranking. Never ever underestimate the power of the Infotainment content. Also, companies must update the content regularly.
Some tips to consider:
When you perform site audits daily, it helps to make the site user-friendly and functional. Also, it is an excellent way to detect problems that you might have overlooked, such as broken links, slow load times and ignored pages. That helps you to arrange and cope with them before they cause a serious impact.
You and your competitor are competing to generate content that entices the audience circle shared by both parties. So running competitors' analysis can help you discover and generate more effective and new ideas for the content.
A responsive web design is crucial so that your website gets visible on both mobile and other devices for the best traffic and even inspire conversions. Size and layout, Accessibility, Context, and links can be considered for this.
SEO gets more efficient when used with standard tools. There are hundreds of SEO tools available to help with different aspects of optimization. You can use your tools for keyword research, Rank Tracking, On-Page SEO, Link Building, and Content Creation.
As trends are rapidly changing, one needs to adapt to effective SEO plans. Some popular SEO trends in 2022 are:
To make it big for 2022 and make a great presence in SEO in Nepal, SEO specialists focus on using the strategies along with the 2022 SEO trends. To get the best results, SEO companies are constantly researching and coming up with their own customized plans.
While hiring SEO professionals, companies or the service -seeker must have a list of questions that can be used during the interview process. Here is a list of some important questions to be asked by SEO people for your decision-making.
If the SEO agency gives an answer to these questions in an understandable and clear manner, you can keep the agency on the short-list and later make a comparison and finally go with that SEO agency in Nepal that appeals to you.
Companies have realized that SEO is no longer an option, it is mandatory. Thus, they are in search of an SEO agency that offers result-driven SEO services. Among the various SEO companies in Nepal, Marching Ants is taking the grip and taking the lead.
Marching Ants, a leading SEO company in Nepal, offers your organization's best SEO services and consultation. We serve customers from various industries such as banks, the fintech industry, enterprises, travel agencies, and many more. With the committed SEO team of Marching Ants, you can have customized SEO strategies and practices for your organization's growth and visibility.
What SEO service can you expect from Marching Ants?
Get the desired and result-driven SEO in Nepal with Marching Ants-The Best SEO company in Nepal.
Contact us for further details. We provide detailed information on SEO and suitable Marching Ants' SEO service package.