SEO in Nepal

2022-07-18

Our vision

Missing out on finding the proper use of SEO in Nepal is something Nepali brands wouldn't want to do at this time. SEO has become one of the prominent aspects of digital marketing in Nepal. Brands are well aware that a strong SEO helps product/service/brand get featured on top of Google and get that much-anticipated customer visit and brand awareness.

To help you picture the overall view of SEO in Nepal, we have come up with this blog. Let's get started!!

Table of Content

SEO in Nepal- The Ultimate Guide

     What is SEO?

     Present status of SEO in Nepal

     Other Digital Strategies vs SEO in Nepal

     Factors for the increased popularity of SEO in Nepal

          Job opportunities with SEO

          Digital Marketing Taking over

            Certifications are available

            Search for a complete digital marketer

            Consistent long-term investment

       SEO Essentials

            On-Page Technique

            Off-Page Technique

       Off-Page SEO

             Technical SEO Techniques

             Content Writing

       8 Steps involved while doing SEO in Nepal

       Most used SEO Tools

            Google Analytics

            Google Search Console

            Semrush

            Ahrefs

            Screaming Frog

            Link Assistant

       KPIs in SEO

       Seo for Various Industries in Nepal

             SEO For Bank

             FinTech SEO

             SEO For E-commerce

             SEO For Enterprise

             SEO For the Travel industry

             SEO For SAAS

             FMCG SEO

       Dos’ and Donts’ of SEO in Nepal

       7 Magical Tips To Excel Ranking with SEO

       How is Nepal keeping up with 2022 SEO trends?

       The Future of SEO in Nepal

       Top 10 questions asked by General Public when pursuing SEO in Nepal

       Invest in SEO; Start with Marching Ants

 

What is SEO?

SEO is the short form for Search Engine Optimization. SEO is the process of optimizing a website to increase the site ranking and its visibility on Google or other search engine platforms. In layman's terms, SEO means a technique that leads your sites to the top of search engine results.  
 
Example: If anyone searches for "Best SEO Agency in Nepal," you will find numerous websites in the results, but the one that has the number 1 spot is the one that has worked hard on SEO.
 
SEO is an organic approach where informative content, mostly texts, is kept on the website to add value to knowledge seekers. A website that has done good SEO also guides the Google crawlers to your site and perceives you as the reliable and best one in the market. All in all, SEO is easy and, at the same time, a complex process. 
 

Present status of SEO in Nepal

These days, without SEO, companies will have no strong online visibility resulting in staying unknown to customers and gaining no benefits in the digital era. Talking about Nepal, SEO is growing bigger and better here. 
 
We can discuss the present status under two major headings: Awareness and Investment.
 

Increase in SEO Awareness 

All in all, the SEO industry is rapidly growing in Nepal too. With the rise in internet users in Nepal, the demand for digital marketing and getting featured on Google's first page is increasing. Companies are getting more interested in SEO benefits and getting their marketing heads to understand the SEO mechanism.

Increase in National and Foreign Investment 

SEO in Nepal has a long run with the progress it has made in recent 5 years. Thus, big and small Nepali brands are hiring an SEO specialist or SEO Agency in Nepal for the best SEO services. In fact, the SEO service in Nepal is conscientious, and thus, foreign companies are opting to outsource their SEO endeavors from Nepal. If the SEO progress continues at this pace, then "SEO in Nepal" can be the ultimate attraction among companies in the future.

Other Digital Strategies vs SEO in Nepal

In internal research made by Marching Ants' SEO team, it was found that SEO-related keywords ranked well when compared to other relevant keywords in Digital marketing. Most specifically, the best performing searches were on:

  • SEO Agency v/s Social Media Agency
  • SEO Company v/s Digital Marketing Agency
  • SEO v/s Social Media Marketing
  • Content Marketing v/s Social Media Marketing

Factors for the increased popularity of SEO in Nepal

Job opportunities with SEO

The demand for SEO is escalating with the growing number of websites. The Lockdown and pandemic restrictions caused businesses to shift online. In the initial days, they worked on social media and Google. To make the best appearance on Google, the need for website optimization was felt. This thus needed SEO experts and their expertise. Since then, the demand for SEO professionals has been increasing day by day. Moreover, with certifications and training, you can apply or get hired for various SEO-related careers. SEO manager, SEO Specialist, SEO Executive,  SEO Consultant, SEO Director and many others are the careers in SEO.

Digital Marketing Taking over

Today, every business knows how and which medium to connect or attract potential users. Somehow traditional marketing is at the end of the marketing strategy. Thus, taking advantage of Google and bringing the best to the table is their main focus. Thus, SEO is gaining popularity and even the trust of brands. 

Certifications are available 

Another thing that makes SEO a catch is the availability of online courses, free certification, and worldwide acceptance. You can check on digital marketing leader companies like Hubspot, Google, and SemRush, look for their courses and enroll yourself in their digital marketing course. Getting certified will help you in your SEO and digital marketing career. You can also earn an SEO degree in the paid version but let's be honest, when free SEO courses are available in high quality, why would we, the Money-savvy people, give our money?!

Search for a complete digital marketer

As Digital marketing gets popular, the need for a digital marketer who has expertise in all aspects is sought by companies. While a digital marketer who has an exceptionally good grab on all aspects is something rare to find. However, the salary package for a complete digital marketer is quite lucrative. So, if you are in Nepal, you can earn well being an SEO expert, but if you are capable of overall digital marketing strategies, your chances of getting the bigger project with attractive pay increases.

Consistent long-term investment

At Marching Ants, when we have to talk about " SEO vs SEM", we just give the line, i.e. " SEM is like staying on rent, you stay as long as you pay, but SEO is like building a house, a lengthy process but giving the long-lasting support."  So, SEO is a long-term investment. It does need immense effort and optimization, but the end results are worth it. Brands must understand that to excel well and rank on Google, it takes a long time, more than a week, more than a month.

SEO Essentials

On-Page Technique

On-Page SEO is optimizing numerous front-end and back-end components of your website to rank in search engines and escort new traffic. On-page SEO components comprise HTML, content, and site architecture elements. 

 
Let's look into the On-Page SEO strategies.
 

Title Tag

The vital purpose of the title tag is to help the search engines handle what a particular page is about because the readers need to know what they can anticipate acquiring on your page when they click it. The title tag should contain below 70 characters covering the keywords and business name.

Meta Description

Meta Description is a component that provides a brief synopsis of a web page. A page's meta description tag is shown as a part of the search snippet in SERP that gives the user concept of the content that prevails within the page. Meta description affects a page's click-through rate(CTR) in Google SERPs, impacting a page's rank capacity.

Sub-headings

Subheadings assist in making an exact text structure that is clear to read for users and search engines. In general, headings and subheadings capture attention, deliver a managed flow, and highlight the significance of each section. Moreover, Search engine crawlers will precisely search for headings and decide which part is pure content and which is a title or a subtitle.

Internal Links

Internal links are hyperlinks that file to pages on the exact domain. These are additional external links, which link out to pages on other parts. Internal linking is essential to on-page SEO because it assists Google in understanding the relationship between pages on your site.

Image Name and ALT Tags

An alt tag, also comprehended as "alt attribute" and "alt description," is an HTML attribute used to image tags to provide a text option for search engines. Alt text delivers more suitable image context/descriptions to search engine crawlers, enabling them to index an image correctly.

Off-Page Technique

Off-Page SEO refers to the work that takes place elsewhere from your website. It regulates where you rank within the search engine results pages. Stepping up for off-site SEO ranking factors is pivotal for enhancing your website's importance, reliability and authority.
 
Basic strategies of off-page techniques 
 

Brand Mentions

Social mention is vital to signal to search engines that people are articulating regarding you. Expand brand mentions by contending with social media audiences and perform to deliver valuable solutions whenever feasible to build authority and trust.

Guest Posting

Guest posting provides a post to another person's blog to assemble relationships, exposure, authority, and backlinks. If you're utilizing content marketing, a guest blogging technique can be a crucial tactic to boost your traffic.

Link building

Link building is acquiring other websites to link back to your website. Good links resemble votes; they are recommendations of the content's value, and Google sees a healthy link profile as a good sign.

Social bookmarking

Every business must engage in any internet marketing to get a high ranking in the search results of the search engine. One of the foremost techniques of SEO is social bookmarking. It is the most suitable procedure to yield massive traffic to your site and helps assemble backlinks.

Social networking

People consume more time scrolling social networking than they did years ago. A good off-page SEO strategy is to engage your social network to raise the reach of your content. When content gets clicks from multiple IP addresses, it appears more authoritative by sending a signal to Google that numerous global visitors are accessing the content.

Technical SEO Techniques

Technical SEO is a requisite step in the SEO process, referring to optimizing your website's crawling and indexing stage. The foremost goal of technical SEO is to optimize the infrastructure of a website. 
 
These are some essential checklists steps you can take to ensure technical SEO. Let’s learn about them.

Audit your preferred domain

A domain is the URL people type to reach your site. Your website domain affects whether people can find you via search and delivers a constant path to recognize your site. Moreover, set your preferred environment, and ensure all variants, meaning www, non-www, HTTP, and index.html, are eternally redirected to that version.

Disown Negative Backlinks

Over a period, your website may collect backlinks. The first measure you'll want to take to disown links is to dynamically reach out to the domains and ask them to withdraw the links to your site. 
 

Eliminate Duplicate Contents

If your website has identical content, two or more pages have similar or nearly identical content, and Google confounds about which page to rank first. The prominent resolution is to make sure your pages are unique.
 

Speed your site up

Speed isn't just essential for user experience and conversion; it's also a ranking aspect. And you don't have a second to waste, so enhancing your site load time should be the priority.

Use Secure Sockets Layer(SSL)

Secure socket layer forms a layer of security between the web server and a browser, thereby making your site safe. When a user sends information to your website, like payment or other information, that information is less feasible to hack because you have SSL to save them.

Content Writing

SEO Content Writing refers to a process that involves writing a piece of informative content with the integration of relevant keywords to increase the site's visibility and SERP rankings. Content marketing in SEO mostly includes writing blogs, articles, case studies and many more. However, content format, styles, and approach can be different. For example, SEO agencies in Nepal try to check on the trends and come up with the best content.

The strategy for content writing includes:

  • Proper planning on a content calendar, content planning, and content cluster. 
  • Follow the standard guidelines of blog writing-short, which is simple and captivating.
  • Be consistent with publishing and sharing. 
  • Integrate the target SEO keyword naturally throughout the page.
  • Make maximum use of storytelling. 

8 Steps involved while doing SEO in Nepal

Website Analysis

A website's performance in terms of SEO, speed, competition, traffic, and user experience are tested and analyzed during website analysis. This is the initial stage in figuring out the website's strengths and weaknesses.

Problem Identification

Here the root cause and other minor causes for the website's low functioning are checked.

Keyword Research

Here are the major keywords the company desires to rank on, and the keywords that the SEO team suggests are accumulated. Here both shortails and long-tail keywords are included so that you get featured on top of whatever searches are made about the niche industry. Discussions are done for the final list of keywords for a given time.

Website Optimization

Website optimization includes utilizing tools, cutting-edge techniques, and tests to improve your website, attract more visitors, boost conversion rates, and increase sales. You can increase brand awareness, produce ROI, and cultivate trust with your target market. This step discusses website optimization strategies emphasizing user experience, conversions, and SEO.

Content Development

Content development is all about creating, distributing, and auditing content to achieve a business goal, build your brand, broaden your audience, and build loyalty. Here, the content calendar, content cluster, and content distribution are included.

Outreach

It includes reaching out to another website to gain links. It is simply working on backlinking. News portals and online article posting sites are used for this.

Traffic Increase

All the SEO efforts are devoted to bringing traffic to a website. Through an increase in traffic, other KPIs are expected to increase.

Reporting 

It includes reporting about all the SEO activities, achievements, Google Analytics report, and future plans for the upcoming month. The standard format of report preparation is done and then sent to the client. 

Most used SEO Tools

To improve and check the status of a website, you need SEO tools. These tools are powerful and provide factual data. SEO specialists use SEO tools to monitor the daily progress of the keywords and website. Most used SEO Tools are listed below:

Google Analytics

Google Analytics is a website traffic analysis program that presents real-time statistics and analysis of user interaction with the website. Google Analytics can then generate customizable reports to track and visualize data such as:

  • the number of users,
  • bounce rates,
  • average session durations
  • sessions by channel
  • page views
  • goal completions

Further, with Google Analytics, you can find out which online campaigns bring the most traffic and conversions, which content keeps your audience engaged for a long time, and where your best visitors are located. Moreover, you can learn what people are searching for on your site and visualize what people click on the most.

Google Search Console

Google Search Console(GSC) is a stack of tools hosted by Google that helps monitor, manage and enhance your websites. Using the Google search console can make optimizing your website a lot easier. Google Search Console is essential for online businesses that are determined to amplify success. 

With Console, you can see

  • View your referring domains
  • Mobile site performance
  • Highest-traffic queries and pages

Additionally, you can monitor and fix server failures, site load difficulties, and security issues like hacking with Google Console. In some ways, with Console,it is possible to see how Google crawls, indexes, and serves websites.

Semrush

SEMrush is a popular SEO tool diversified in keyword research, competitor analysis and Google Ad campaign optimization for improving online visibility and discovering marketing insights.

  • Determine trends that emerge within your enterprise place.
  • Audits your on-page SEO and assists you enhance your pages.
  • Comprehend your page and optimize it for SEO for better lead generation.

Additionally, you may gather benchmark data, identify your organic search rivals, examine one-click competitor overviews, track organic search performance, and access detailed, in-depth, and accurate keyword information, among many other options.

Ahrefs

Ahrefs is one SEO tool that helps your business run and optimizes your SEO campaign. You can run keyword research, link building, competitor analysis, rank tracking and site audits. You can get stats, number of backlinks, referring pages, number of keywords, traffic and cost for the target URL.etc. Further, you can get information for :

  • View and check on websites that link to your competitors.
  • Find your competitors' serial linkers.
  • See all the backlinks you have from a specific website.
  • See all your competitor's link profiles and backlinks.
  • Track down potentially harmful backlinks.

Screaming Frog

Screaming Frog is a powerful SEO tool allowing you to analyze the SEO sites you will crawl by extracting data and auditing for common SEO issues. 
 
What can you do with the Screaming Frog SEO Spider Tool?
 
  • You can find broken links
  • Analyze Page Titles & Meta Data
  • Extract Data with XPath
  • Review Robots & Directories
  • Generate XML Sitemaps
  • Visualize Site Architecture
  • Schedule Audit

Link Assistant

LinkAssitant incorporates an easy system that allows you to communicate with your link members and handle the status of your backlinks.

Here are the features that make link assistant best:

  • Automatically develop internal linking reports to catch the quality of your internal links and where you can enhance them.
  • Get an overview of where internal links can improve content discovery and more internal links with easy recommendations.
  • Benefit users to discover your pages swiftly.

KPIs in SEO

Domain authority

Domain Authority (DA) is a factor that forecasts how well a website will do on search engine result pages (SERPs). To be exact, DA is your SEO success score.

Keyword ranking

Your website's Google keyword ranking determines where it appears in the search results when a user types in the relevant phrase or word. To go high on the search engine rankings, you must monitor desired keywords and work on them.

Pageviews

The total number of pages viewed is measured by pageviews. The more pages a visitor views, the more engaged they'll be.

Organic traffic 

Your organic search traffic, also known as organic sessions, is the quantity of site visits (or sessions) that originate from a search engine.

Average session duration

This represents the amount of time that your website's organic traffic spends there. The typical session length is between 2 and 3 minutes; any longer is typically regarded as a good average session length.

Click-through rate (CTR)

It denotes the ratio of users who click on your search engine link to the number of total users who viewed your link.

Conversion rate

Conversion rate is all about your total number of conversions.

Bounce rate

It means the percentage of website visitors that leave after reading just one page.

Load time

It is the time between entering a URL and the complete page becoming accessible to the user. An ideal website load time is somewhere 2 to max 5 seconds, but the faster, the better. Longer than 5 seconds increase the bounce rate.

Seo for Various Industries in Nepal

Who would not want their business to have the best figures in terms of sales? Moreover, digital marketing has become the superhero in overall marketing strategies as it offers numerous strategies. Here, SEO is becoming popular and getting attention from businesses and clients.
 
Whatever the industry, SEO plays a major role in keeping a company in the best spot on Google SERP. So, let’s check in types of SEO as per industry.
 

SEO For Bank

Banks are the financial entities driven to provide banking solutions to the customer ranging from savings to loans. Currently, online and digital banking is taking over, and thus, Banks are rushing to work on SEO to own better visibility, brand awareness, traffic, and conversion. Thus, SEO for banks and finance companies is gaining popularity. 

FinTech SEO 

FinTech industry involves digital wallets like eSewa. The number of finTech companies is growing in Nepal, and thus, a competition exists to rank 1 on Google. And for this, a dedicated SEO- FinTech SEO is necessary. FinTech SEO incorporates information and content on monetary and financial aspects.

SEO For E-commerce

The eCommerce SEO service is the most in-demand with B2C businesses. To make a customer buy from you, you should always stay on top and for that, the assistance of  E-commerce SEO is needed. You have to optimize all the pages so your particular product ranks, performs, and eventually brings sales.

SEO For Enterprise

Enterprise SEO improves SEO activities for a large enterprise company. Compared to a normal website, enterprise SEO is quite big as optimization is necessary for hundreds of thousands or even millions of pages. This entails a perfect SEO plan for clients and brands.

SEO For the Travel industry

Travel SEO is devoted to uplifting the organic traffic and leads of a Travel agency. With strategically crafted travel SEO, a travel agency can attract new customers resulting in more bookings and sales. In fact, SEO for travel industry is getting popular in Nepal.

SEO For SaaS

In the Techno world, SaaS has become stupendously popular as companies now focus on selling their app and web applications to stay connected with clients. Thus, to outrank the competitors and compete within the pages of a website, you need SEO for SaaS. 

Today, SaaS SEO techniques and SaaS-focused content marketing have become the fuel for excelling SaaS SEO in Nepal.
 

FMCG SEO

SEO for FMCG deals with boosting the appearance of the FMCG company's website with engaging content and keyword optimization to hook its target audience. FMCG companies must focus on proper SEO for their website to stay visible in the market and survive the competition. 
 
Moreover Hospital SEO, School and educational SEO, Manufacturing SEO and many more are getting popular in Nepal.
 

Dos’ and Donts’ of SEO in Nepal

Do's of SEO

  • Do make use of analytical tools to test the performance.
  • Always write appropriate Meta Tags and Texts.
  • Focus on making internal links.
  • Use images and Alt Texts to enhance your content.
  • Make your website mobile-friendly.
  • Invest time and effort in Site mapping.

Don'ts of SEO

  • Avoid Black Hat SEO practice which includes: Copy-paste, too many external links or Hidden texts or links, Sell or buy do-follow links, Only Using texts etc.
  • Don't just get the AI-generated content; ensure to humanize and make it understandable.
  • Don't link your content to some other website.
  • Never get into overusing the keywords.
  • Don't use too many multiple direct chains.
  • Never underestimate RankBrain, Semantic Search, Competitive SEO Landscape, and Local SEO.

7 Magical Tips To Excel Ranking with SEO

Construct a well-organized website structure and make it intuitive 

Ask your website designing team to have a well-defined design in such a way that website traffic flows from one web page to another web page.

Write quality content

"Content is the King'' is not a cliche but the ultimate truth of digital marketing. A great content not only adds value to your consumers' time but also helps in SEO ranking. Never ever underestimate the power of the Infotainment content. Also, companies must update the content regularly.

Some tips to consider:

  • Write title tags to indicate what is on the page & keep them between 8 to 55 characters
  • Keep the meta descriptions under 160 characters. 
  • Don't forget to include keywords.
  • Relate and talk about your page and what makes it unique.
  • And don't forget to make the title and meta description unique for every page.

 

Cut out anything that loads slowly.

No matter how appealing the website is, if it takes a while to load, the audience is likely to become impatient and leave right away, increasing the bounce rate. Therefore, ensure that your website loads within 2 to 3 seconds.
 

Manage and control site audits on a regularly

When you perform site audits daily, it helps to make the site user-friendly and functional. Also, it is an excellent way to detect problems that you might have overlooked, such as broken links, slow load times and ignored pages. That helps you to arrange and cope with them before they cause a serious impact.

Run competitors Analysis

You and your competitor are competing to generate content that entices the audience circle shared by both parties. So running competitors' analysis can help you discover and generate more effective and new ideas for the content.

Always include Responsiveness

A responsive web design is crucial so that your website gets visible on both mobile and other devices for the best traffic and even inspire conversions. Size and layout, Accessibility, Context, and links can be considered for this.

Invest in SEO Tools

SEO gets more efficient when used with standard tools. There are hundreds of SEO tools available to help with different aspects of optimization. You can use your tools for keyword research, Rank Tracking, On-Page SEO, Link Building, and Content Creation.

How is Nepal keeping up with 2022 SEO trends?

As trends are rapidly changing, one needs to adapt to effective SEO plans. Some popular SEO trends in 2022 are:

  • Use of Artificial Intelligent on Chatbot
  • Quality Long-Form Content
  • Mobile-Friendly and Responsive website
  • More Focus on Search Intent (Navigational , Transactional, and Informational )
  • Use of Keyword Clusters to address the intents
  • Google Discover Optimization to monitor your site’s performance 

To make it big for 2022 and make a great presence in SEO in Nepal, SEO specialists focus on using the strategies along with the 2022 SEO trends. To get the best results, SEO companies are constantly researching and coming up with their own customized plans.

The Future of SEO in Nepal

Without SEO, you will surely get outranked by your competitors. However, SEO keeps evolving every day and getting bigger and better. This thus denotes that the future of SEO is secure. 
 
To make precise points, the future of SEO in Nepal can have the following scenario:
 
  • More competitive use of SEO tools to rank higher and have strong and complete reporting.  
  • Salary for all SEO professionals will be on a higher scale, and hence this sector will become popular in digital marketing.
  • Since Nepali IT and digital marketing workforce is gaining trust from international platforms, the opportunity for freelance and remote work will increase.
  • The demand of a "Modern SEO Expert" who can adapt to the changing search engine technologies, customer behavior, business processes and goals will increase.

Top 10 questions asked by General Public when pursuing SEO in Nepal 

While hiring SEO professionals, companies or the service -seeker must have a list of questions that can be used during the interview process. Here is a list of some important questions to be asked by SEO people for your decision-making.

  • What should I choose, SEM or SEO, if I am starting my venture?
  • What are the keywords a digital agency will focus on for my brand?
  • How would an agency implement the latest SEO updates for me?
  • How will an SEO Agency create backlinks for my brand?
  • How would an SEO Agency implement SEO concepts on Social Media Platforms?
  • What are the most useful SEO tools?
  • How can SERPs help my website gain traffic?
  • What is your strategy to incorporate SEO and Search intent?
  • What is your role in ensuring no Google Penalty on my SEO?
  • How can you work out to increase our website’s Domain Authority?

If the SEO agency gives an answer to these questions in an understandable and clear manner, you can keep the agency on the short-list and later make a comparison and finally go with that SEO agency in Nepal that appeals to you.

Invest in SEO; Start with Marching Ants.

Companies have realized that SEO is no longer an option, it is mandatory. Thus, they are in search of an SEO agency that offers result-driven SEO services. Among the various SEO companies in Nepal, Marching Ants is taking the grip and taking the lead.

Marching Ants, a leading SEO company in Nepal, offers your organization's best SEO services and consultation. We serve customers from various industries such as banks, the fintech industry, enterprises, travel agencies, and many more. With the committed SEO team of Marching Ants, you can have customized SEO strategies and practices for your organization's growth and visibility. 

What SEO service can you expect from Marching Ants?

  • A complete website audit to look for the plus points, loopholes and gaps.
  • Extensive competitor analysis to check what things are to be covered more profoundly.
  • Planning for On-page SEO with a content calendar, content cluster, and content division.
  • Backlinking and Technical SEO support.
  • Weekly and monthly reporting on overall SEO activities and achievements.
  • SEO consultation from the Senior SEO specialist

Get the desired and result-driven SEO in Nepal with Marching Ants-The Best SEO company in Nepal. 

Contact us for further details. We provide detailed information on SEO and suitable Marching Ants' SEO service package.

 
 
 

 

 

 
 

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