With 1.074 billion users worldwide in 2021, Instagram manages to make these users spend an average of 53 minutes per day consuming its content. Instagram Marketing is another important way for a brand to grow. A full-fledged social media platform, Instagram, recently introduced New Instagram Algorithm for 2021 which prioritizes less on likes and more on time spent on the app. Adding to that, this algorithm tracks users' interest, their recent posts, and interaction of brands with their audience. In fact, Instagram Algorithm uses machine learning to ensure that consumers see content that they are most likely to be interested in.
How should brands prepare to master Instagram Algorithm?
Instagram conducts micro-tests to determine how successful the content is. As a result, Instagram will not compensate you with more exposure if the content fails to perform well. On the other hand, Instagram believes that the content isn't helpful if it doesn't produce results in its algorithm. Thus, the key to beating the Instagram algorithm is to persuade it by telling you your content is valuable.
Here are 7 ways to Master the Instagram Algorithm with Organic Approach.
Get inspired with Top performing content
In Instagram Marketing, you can take help from the content that has high performance. Depending on your niche, you can find posts or videos that are doing good. For that, you can go to the search bar; below that, on the top left, Top appears. There you can find top-performing content. With top performing content, you can find inspiration and create your content.
Create Content that has Info-nova-tainment elements
Do not copy the entire content; put your special factor in your content too after viewing the top-performing content. These special factors should have Information, Innovation and Entertainment elements. This content must be so special that people can save it, share it, and comment on it.
Longer Content and longer Caption do the wonders
Longer content means having the audience spend more time on your page. It directs Instagram that people like your content and hence support you. It is applicable for images with swipes, reels, videos, and even ads. Likewise, a long caption, divided into sections and filled with expressive emojis, gets the audience to spend more time on your page and Instagram platform.
Hashtags for Higher Visibility
Hashtags are like categories. These help the audience to find the content they are interested in. You can use many hashtags related to your niche. For example, for the skincare industry, #goodskin #skincare are the major hashtags. But, hold on because using hashtags with millions of posts doesn't ensure your brand visibility as competition is insanely high. Thus, it is recommended to use hashtags with fewer posts. These can increase the chance of brand visibility in total.
Regularity and on-time posting
Once your content starts getting attention from the audience and Instagram Algorithm, it's time to post regularly. Experts recommend that posting 1 to 3 posts a day can boost audience activities with your page. Further, finding out the right time when your audience is active and posting near or on that time can double the chances of visibility and engagement. Again, Quality Content and the Right timing to post are the keys here.
Use your story and IG to promote your post
When you use your one content to get traffic from another Instagram post, it's called content stacking. In this, you can use Instagram story or even IGTV and tell your audience that your new post is up. Adding up the URL to the post and stories can boost more engagement & ranking and enhance your Instagram Algorithm
See what's working on Instagram with analytics.
One of the most dependable ways to combat the Instagram algorithm is tracking and controlling how the content performs on the platform. Knowing what works and what doesn't will help you create a more precise Instagram Marketing strategy, contributing to your ranking improvement and saving you time and money
Bonus Points on Improving Engagements
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Create shareable posts usually informative and sometimes with meme material so that your post gets widely shared and rewarded by Instagram.
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Make an effort for carousel posts for 2xboosting and engagement
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Respond to DMs and comments of your follower/ customer
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Get the SEO play by using your desired keyword in the captions, bio, and Alt texts
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Start adapting engaging stories which
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have polls, sliders. Note that you must post up to 5 stories in a day but at different timesMake an effort for carousel posts for 2X boosting and engagement
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Talk with your audience showing your face on a video i.e., Reels or IGTV.
Final Thought
Remember that Instagram favors content that aids in audience retention, thus you have to show up with great content on your feeds and posts, interact often with your valuable audience, and stay and slay the trend. But if you feel that you are lacking the professional touch, you can get help from the digital agencies.
Among such agencies in Nepal, Marching Ants stands out as the best
Social Media Marketing Agency in Nepal as it focuses on defining brands, maintaining the reputation and even promoting it with organic and paid terms. The erudite Social Media Marketing team at Marching Ants will bring out their best cards to professionally spice up your Instagram profile.
