What is Podcast Marketing?
2021-05-28
Podcast marketing is a ground-breaking method of strategically structuring audio content in which a podcaster has a lighthearted yet informative conversation with guests. Some prominent Podcast platforms include iTunes / Apple Podcasts, Spotify, Google Podcasts, Stitcher, Twitch TuneIn, Blubrry, Digital Podcast, and Soundcloud.
According to reports, the podcast industry will generate $1 billion in ad revenue by 2021 as it grows in popularity among the techno and digital world-loving population aged 12 to 24 years old. As of January 2020, there are more than 30 million podcast episodes and 850,000 active podcasts. (2020, Podcast Insights).
Why is podcast advertising effective?
The podcast is quickly gaining attraction among companies and advertisers because it allows podcasters to further exploit the platform by increasing brand awareness, traffic, and audience relationships. Not only that, but podcasts are simple to make and highly engaging.Podcasting is a great alternative to video content marketing. Adding to that, recording your podcast scenes and sharing them as video content can be extremely beneficial. To be more precise, you can share these short videos as soundbites, images, teasers in many channels.
People like to multitask when listening to work. Because of the pandemic, we were confined to our homes. These inspired brands to go online. Marketers take advantage of this situation providing customers with what they want. Podcasts are an excellent choice for companies right now because podcast marketing offers greater versatility, cost-effectiveness, and profitability.
Basic Steps to Launch your Podcast
If you're ready to launch a podcast, you'll need to focus on the host, the material, and even the podcast's guest. But, aside from that, you must pay attention to the following basic steps to launch your podcast:
Create content that both entertains and educates.
Good planning will help your podcast fulfill all of the requirements before it goes live. To broadcast your podcasts, you can use any podcast app. The future, however, will be determined by the uniqueness of your content that genuinely brings value to your listeners' time.
As a result, your podcasts must provide content that has a perfect balance of humor, advice, emotional support, guidance, news, stories, and inspiration.
Your podcast needs an SEO-optimized website.
Another thing to consider is - Having a Podcast Website that provides information about the podcast, schedules, previous episodes, news, and blog posts to your audience. Making your podcast's website SEO-friendly can help potential listeners find you. The popularity of an SEO-optimized website in search results attracts new listeners regularly.
Your podcast can be distributed worldwide.
The most popular place to list your podcast is on iTunes. Several directories are available, including Google Play, Spotify, SoundCloud, Stitcher, TuneIn, iHeartRadio, Podbay, etc.
Podcast Marketing in Nepal
In Nepal, podcast marketing is very simplified. Many Nepali digital agencies and marketers have launched a podcast show. However, the road is not obstacle-free. There are majorly 3 problems. First thing first, to create podcasts and monetize shows, Nepali podcasters have high-quality equipment, a nice atmosphere, and extensive guests. Furthermore, advertisers are hesitant to develop new material while retaining a steady stream of listeners.
Second, podcast marketing in Nepal is risky compared to other content marketing strategies as you have a handful of the audience actually interested in audio content than video. The last thing to consider is that podcast listeners in Nepal tend to listen to podcasts on YouTube because the expense of joining Spotify and Apple Podcasts is prohibitively expensive. Another explanation is that listeners often reject podcasts.
Tips to Optimize and Promote your Podcast
- Invest in professional equipment to ensure high-quality recordings.
- Create entertaining, appealing, and pleasurable content. Not to be overlooked, in order to remain competitive, the content must concentrate on niche topics.
- Distribute the content through all podcast marketing services.
- Maintain consistency in terms of time, day, and sound in your show.
- By providing rewards, you can encourage listeners to leave feedback.
- Share your podcast episodes using social media sites.
Challenges in Podcast Marketing
- Not Being Able to Afford a Recording Studio or Equipment is one of the prime challenges in podcasts. Thus, for that, you can use a pair of Apple headphones (the ones with the built-in microphone) or look for used podcasting equipment in good condition for far less money.
- Challenges with finding a good voice podcaster: Your own voice can irritate you or may not suit the role. As a result, another choice is to find someone with a suitable voice.This can add to expenses.
- Comparing Your Podcast with Others: You must listen to engaging podcasts, but comparing yourself with them every time is not healthy. You should recognize your distinguishing characteristics, skills, and weaknesses
- Feeling Unsure About Your Chosen Topic: Podcasters should be enthusiastic and have the knowledge to back theri podcast show. Always start a podcast about your niche and inspire new ideas in this field.
Final Thought
Podcast Marketing is audio-content marketing in the hosts' and guests' vocabulary and style. Your podcasting game would get easier if you can stand out. For that, your podcast's guest should be more related to the field. Better would be a new guest in each new episode. Schedules must be coordinated. Furthermore, the content must be helpful to and tailored to your target audience. Keeping Ahead of the current Podcasting Trends will assist you in overcoming many of your show's difficulties.
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