Inbound Marketing in Nepal, also known as Permission Marketing, has been ruling the marketing since the last decade. In 2006, HubSpot coined the phrase “Inbound Marketing,” which is a term for attracting, converting, and keeping customers happy and satisfied. One in the market who knows Inbound vs. Outbound Marketing will acknowledge the importance of both marketings. However, to get a long-lasting impact and have new visitors’ flow, Inbound Marketing will be their love interest.
Modern Problems need Modern Solutions, likewise, the Digitized generation needs to be targeted with inbound marketing strategies, which is all about giving out the infotainment-enriched content, attracting consumers, and turning them into your customers.
According to The Brit Agency, ”Inbound Marketing is a holistic and strategic approach to marketing which is actually a marketing methodology including the creation of more personalized and educational experiences for your prospects.”
For instance, Inbound Marketing focuses on producing compelling, engaging, valuable, and human-driven content to keep the audience( who can be absolute strangers) coming to your platform or online address. Further, the whole process will match your sales funnel stages of getting information, making evaluations, and completing the purchases.
Many people consider Inbound Marketing and Digital Marketing in Nepal as the same terms; however, they aren’t exactly the same. Inbound Marketing is a broader aspect, i.e., it’s a marketing methodology. It talks about using all possible strategies to create something awesome and bring the audience to your business doors. In contrast, Digital marketing is a part of Inbound Marketing where content is published and delivered in various digital channels.
Fun fact, Digital Marketing does give structure to inbound marketing. Thus digital marketing actually makes Inbound Marketing more relatable and understandable. To be precise, Digital Marketing is all about using all delivering marketing services through electronic devices, which are invented for communication.
Categories of Digital Marketing and Inbound marketing in Nepal.
Digital Marketing can be done offline or online. In offline digital marketing, brands focus on advertising their product and services through TV advertisements, radio ads, or even podcast broadcasting. Marketers also use digital billboards to display their ads 24/7 and ultimately attract their audience.
In online digital marketing, brands use online strategies like SEO, SEM, Content Marketing, Social Media Marketing, Email Marketing, Influencer Marketing, Affiliate Marketing, and Mobile Marketing.
Search Engine Optimization is a process of optimizing content to drive organic traffic to your website. Reports reveal that 53.3% of all website traffic comes from organic search. Thus, SEO (Search Engine Optimization) is a major concern to earn traffic. SEO’s main purpose is to get better rankings for your brand or business in your niche industry. In fact, the first search result in Google gets 32% of the clicks, which makes it obvious for brands and businesses to apply their best strategies to rank in number 1. SEO is a challenging yet waiting-worthy aspect of digital marketing.
In Nepal, digital agencies are giving their best SEO services to their clients of various industries.
SEM(Search Engine Marketing)
Search engine marketing (SEM) makes up the paid version of online advertising. Here, an advertisement is run by a brand to get featured on top results of Google search content under a particular Keyword or Keyphrase. GoogleAdwords and PPC (Pay Per Click) come under SEM. s Sources tell that 32 percent of organic traffic was generated through paid search. In Nepal, Digital Agencies use SEM for their clients who are especially new to digital marketing.
Using content to inform and entertain the audience is the core belief of content marketing. Posts, videos, infographics, articles, blogs are the main players of content marketing. These contents can increase brand awareness, keep the audience entertained and give more organic traffic. Various sources reveal that 68% of online buyers will spend considerable time reading content published by their brands of interest. At present, marketers create their content keeping buyer persona in mind. In addition,B2B marketers find blogging as their main content to excel, whereas B2C marketers focus on visual content.
In Nepal, brands or businesses focus on optimizing content, especially videos, for better rankings and increasing brand awareness.
Social Media Marketing
Social Media Marketing includes posting status updates, links, images, and videos with captions and catchy taglines on social media platforms: Facebook, Instagram, Snapchat, Instagram, Youtube, TikTok, LinkedIn. Reports tell us that 64% of online buyers’ purchase decision is aided by a video on social media. Social Media Marketers study Demographic Statistics, Usage Statistics, Engagement Statistics, Business Statistics, and Ads Insights.
Digital agencies in Nepal focus on increasing impressions, leads, and engagements through various ad campaigns, giveaways, and contests.
Influencer Marketing, an important digital marketing strategy, includes using influencers for promoting their brands and services. Nowadays, micro-influencers, nano-influencers, mainstream celebrities, journalists, activists, etc., are approached for brand promotion. Influencer marketing is the ultimate in Word-of-Mouth Marketing. According to BigCommerce,17% of companies spend over half their marketing budget on influencers.ROI earned influencer marketing is equal or better than other marketing channels.
In Nepal, mainstream celebrities from the film industry, athletes, models, TikTokers are targeted for brand awareness and brand promotion.
In Email Marketing, businesses use Email as a primary means to communicate with their customers, consumers, and visitors. Businesses and brands form an email list and send emails to everyone. These emails consist of advertisements, wishes for the festive season, special discounts or vouchers, calls for business opportunities or donations, etc. Sources reveal that 79% of B2C marketers rely on email to spread their new articles or blog posts.
Moreover, 15% of the total digital media advertising revenue is attributed to affiliate marketing(99 Firms).In Affiliate marketing, an affiliate receives a commission from a merchant for promoting products. In this process, an affiliate is given a unique link. When a user clicks on such links, then a small file named cookies gets stored on the user’s device. The links help merchants to know which user came from which affiliate.
In Mobile marketing promotion of products or services is done through mobile devices. Mobile Marketing gives a larger reach and enhances customer engagement. It is Cost-effective and Instant. Mobile app marketing, Mobile banner ads, QR barcode In-game advertisements, Voice marketing, SMS Marketing, Proximity, or Bluetooth marketing are included in Mobile Marketing. Reports say that 91% percent of Smartphone users plan purchases or buy individual items after seeing relevant ads.
Inbound Marketing focuses on bringing the audience to you rather than approaching them. It does not mean that there exist no efforts to do better in sales and revenues. Digital Marketing is a part of the Inbound Marketing Methodology. Digital Marketing has been getting popular in Nepal. Brands approach digital Agencies and marketers to earn brand awareness, brand reputation, and brand promotion. These agencies apply the strategies mentioned above to help their client’s businesses to progress well.
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